Dead Broke, but still in need of a logo

No, this isn't a story about how do deal with clients who have no money, yet still insist you do work for them. Well, sort of...

The full design does go against our logo principals in that a logo needs to be simple and memorable. We chose this route mostly because the client already had a vision in mind. The more the design was drawn out, the more and more it totally represented what Dead Broke was all about.

Sometimes a logo design can benefit from multiple versions of itself to accommodate its surroundings or situation that it's in. The Dead Broke project logo allows itself to be as simple or robust as it needs or wants to be.